This procedure is not always necessary, but occasionally a pup will fly it's ears when it is teething, so this can be done as a precautionary measure. It is particularly useful if you work full time or do not have the time to do the massage method. (See next page)
In my experience I have found that a dog with the correct weight and texture of ear will usually have correct ears as an adult, but if a dog has a smaller ear with strong cartiledge the ears will persist in "flying" and taping or massage will not correct this permanently, but can be done as a temporary correction the night before a show. Luckily this small ear is not seen as much today as it was in the 1960's, but if you are worried about a pup's ears this procedure is not painful and the electrical tape used does not pull out any hair when it is removed.
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That's all! Simple, eh!
AND LOOKS SO CUTE!!!